The Free to Grow CFO Podcast Sherilee Maxcy 6/4/26 Sherilee Maxcy 6/4/26 Are You The Bottleneck In Your Business? Read More Sherilee Maxcy 5/28/26 Sherilee Maxcy 5/28/26 BONUS EPISODE: Ecom Scaling Show: Raising Debt vs Equity Financing for $10M+ Brands (Ep. 14) Read More Sherilee Maxcy 5/21/26 Sherilee Maxcy 5/21/26 How to Scale a DTC Apparel Brand Fast and Profitably Read More Sherilee Maxcy 5/14/26 Sherilee Maxcy 5/14/26 Why Your Marketing Looks Unprofitable (But Isn’t) Read More Sherilee Maxcy 5/7/26 Sherilee Maxcy 5/7/26 Mini Episode: Here's Exactly How to Scale a DTC Apparel Brand Read More Sherilee Maxcy 4/30/26 Sherilee Maxcy 4/30/26 BONUS EPISODE: Ecom Scaling Show: Why More Ad Channels Is NOT Always The Answer (Ep. 13) Read More Sherilee Maxcy 4/23/26 Sherilee Maxcy 4/23/26 The Playbook For Scaling Apparel Without Killing Cash Flow Read More Sherilee Maxcy 4/16/26 Sherilee Maxcy 4/16/26 Do Your Brand's Financials Feel Wrong? Here's the Fix Read More Sherilee Maxcy 4/9/26 Sherilee Maxcy 4/9/26 Why Your DTC Brand Isn’t Growing — You’re Ignoring This Read More Sherilee Maxcy 4/2/26 Sherilee Maxcy 4/2/26 Don’t Make These Fatal Bookkeeping Mistakes Read More Sherilee Maxcy 3/26/26 Sherilee Maxcy 3/26/26 Measuring Marketing Profitability Across Amazon and Shopify Read More Sherilee Maxcy 3/19/26 Sherilee Maxcy 3/19/26 BONUS EPISODE: Ecom Scaling Show: How Should You Pay Your Team As A DTC Operator? (Ep. 12) Read More Sherilee Maxcy 3/12/26 Sherilee Maxcy 3/12/26 Mini Episode: The Tried and True Formula For Building Wealth With Your Brand Read More Sherilee Maxcy 3/5/26 Sherilee Maxcy 3/5/26 How to Turn E-commerce Profits into Long Term Wealth Read More Sherilee Maxcy 2/26/26 Sherilee Maxcy 2/26/26 BONUS EPISODE: Ecom Scaling Show: NC-ROAS, aMER, LTV? Why Marketing Metrics Are Misleading (Ep. 11) Read More Sherilee Maxcy 2/19/26 Sherilee Maxcy 2/19/26 Why Most DTC Brands Get Amazon Wrong Read More Sherilee Maxcy 2/12/26 Sherilee Maxcy 2/12/26 Mini Episode: What an Elite DTC CFO Can Do For You Read More Sherilee Maxcy 2/5/26 Sherilee Maxcy 2/5/26 The Ultimate DTC Scaling Superpower: EOS Read More Sherilee Maxcy 1/29/26 Sherilee Maxcy 1/29/26 BONUS EPISODE: Ecom Scaling Show: How To Use A Variable Costing P/L And Why It Matters (Ep. 10) Read More Sherilee Maxcy 1/22/26 Sherilee Maxcy 1/22/26 Mini Episode: The E-commerce Gold Rush is Over Read More Newer Posts Older Posts
Sherilee Maxcy 5/28/26 Sherilee Maxcy 5/28/26 BONUS EPISODE: Ecom Scaling Show: Raising Debt vs Equity Financing for $10M+ Brands (Ep. 14) Read More
Sherilee Maxcy 5/21/26 Sherilee Maxcy 5/21/26 How to Scale a DTC Apparel Brand Fast and Profitably Read More
Sherilee Maxcy 5/14/26 Sherilee Maxcy 5/14/26 Why Your Marketing Looks Unprofitable (But Isn’t) Read More
Sherilee Maxcy 5/7/26 Sherilee Maxcy 5/7/26 Mini Episode: Here's Exactly How to Scale a DTC Apparel Brand Read More
Sherilee Maxcy 4/30/26 Sherilee Maxcy 4/30/26 BONUS EPISODE: Ecom Scaling Show: Why More Ad Channels Is NOT Always The Answer (Ep. 13) Read More
Sherilee Maxcy 4/23/26 Sherilee Maxcy 4/23/26 The Playbook For Scaling Apparel Without Killing Cash Flow Read More
Sherilee Maxcy 4/16/26 Sherilee Maxcy 4/16/26 Do Your Brand's Financials Feel Wrong? Here's the Fix Read More
Sherilee Maxcy 4/9/26 Sherilee Maxcy 4/9/26 Why Your DTC Brand Isn’t Growing — You’re Ignoring This Read More
Sherilee Maxcy 3/26/26 Sherilee Maxcy 3/26/26 Measuring Marketing Profitability Across Amazon and Shopify Read More
Sherilee Maxcy 3/19/26 Sherilee Maxcy 3/19/26 BONUS EPISODE: Ecom Scaling Show: How Should You Pay Your Team As A DTC Operator? (Ep. 12) Read More
Sherilee Maxcy 3/12/26 Sherilee Maxcy 3/12/26 Mini Episode: The Tried and True Formula For Building Wealth With Your Brand Read More
Sherilee Maxcy 3/5/26 Sherilee Maxcy 3/5/26 How to Turn E-commerce Profits into Long Term Wealth Read More
Sherilee Maxcy 2/26/26 Sherilee Maxcy 2/26/26 BONUS EPISODE: Ecom Scaling Show: NC-ROAS, aMER, LTV? Why Marketing Metrics Are Misleading (Ep. 11) Read More
Sherilee Maxcy 2/12/26 Sherilee Maxcy 2/12/26 Mini Episode: What an Elite DTC CFO Can Do For You Read More
Sherilee Maxcy 1/29/26 Sherilee Maxcy 1/29/26 BONUS EPISODE: Ecom Scaling Show: How To Use A Variable Costing P/L And Why It Matters (Ep. 10) Read More
Sherilee Maxcy 1/22/26 Sherilee Maxcy 1/22/26 Mini Episode: The E-commerce Gold Rush is Over Read More
