THE TEAM
The DTC finance team behind your growth
Former DTC operators, seasoned CFOs, and ecommerce accounting specialists — all working together so you can scale fast, profitably, and cash rich
FOUNDERS
Built by operators who've been in your seat
CO-FOUNDER & CEO
Jon Blair
Jon is the former CFO & COO of Guardian Bikes, where he led the DTC kids' bike brand from $0 to 8 figures in 4 years and raised $15M+ in capital.
CO-FOUNDER & COO
Jeff Lowenstein
Jeff comes from Boosted Commerce and Etsy with a career spent building the financial and operational systems that help consumer brands scale.
THE TEAM
Experts across every function
Every team member is DTC-focused. No generalists, no learning on your dime.
FRACTIONAL CFOS
James Henry
FRACTIONAL CFO
Lucas Miller
FRACTIONAL CFO
Kim Borsheim
FRACTIONAL CFO
Kevin Jornlin
FRACTIONAL CFO
Robin Boesch
FRACTIONAL CFO
Rodica Timotin
FRACTIONAL CFO
Zia Heller
FRACTIONAL CFO
Seth Girsky
FRACTIONAL CFO
Lauren Festante
FRACTIONAL CFO
CONTROLLERS
Ruben Galindo
CONTROLLER
Majo Velasco
CONTROLLER
Matt Fowler
CONTROLLER
Carlos B Patrón V
CONTROLLER
STAFF ACCOUNTANTS
Prabhu
STAFF ACCOUNTANT
Utsav Sethiya
STAFF ACCOUNTANT
Manuel Valencia-Alvarez
STAFF ACCOUNTANT
Ilaria Tanga
STAFF ACCOUNTANT
Rafael Cabrales
STAFF ACCOUNTANT
BOOKKEEPERS
Alejandra Gonzales
BOOKKEEPER
Khushi Rajput
BOOKKEEPER