Featured On

A collection of podcasts and webinars our team has been featured on, where we share real-world insights on building and scaling profitable DTC brands.

Ecom Scaling Show

Brought to you by Free To Grow CFO & Aplo Group.
Join Jon and Dylan as they connect the (often) missing link between finance and marketing in today's 8-figure DTC e-commerce brands.

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  • Join host Taylor Bridges, Jeff Lowenstein and the Heart&Soil team as they explore their journey from starting with zero ecommerce experience to building a thriving business!

  • Join Jon Blair, Founder of Free to Grow CFO and Jared Ward, founder of Luminous, on the latest episode of OPS Unfiltered as they talk about revenue recognition, inventory accounting, and time zone challenges.

  • Join Dusty Holcomb and Jon Blair for a conversation on how clarity beats chaos in both business and life. They unpack the lessons of navigating multiple “startups” at once, while embracing imperfection and leading with intentionality.

  • Jon Blair and a panel of e-commerce experts uncover how the best CPG and e-commerce brands forecast, stock, and market smarter for Q4. Plan your holiday season with confidence—no guesswork required!

  • Tune is as Jon shares about his journey of scaling Guardian Bikes, a DTC kid's bike brand, to founding Free to Grow CFO!

  • Tune in to hear Flexport’s Quentin Purtzer and Jon Blair, who serves as Nood's Fractional CFO, share how Nood scaled their business through Flexport Capital and the benefits of securing financing through your freight forwarder.

  • Go behind the scenes of financial operations in the consumer product goods industry, with Jon sharing his journey from being an entrepreneurial accountant to launching his own company.

  • In this CFO Mindset episode, Jon Blair, Founder of Free to Grow CFO, joins Flexport Capital's Nick Kirby, CGBP and Quentin Purtzer as he dives into the most common mistakes scaling DTC brands make and why cash flow starts to diverge from P&L.