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The E-Commerce Gold Rush Is Over — And That’s a Good Thing 
Sherilee Maxcy Sherilee Maxcy

The E-Commerce Gold Rush Is Over — And That’s a Good Thing 

The e-commerce gold rush didn’t end because founders got worse—it ended because the subsidies disappeared. Easy money rewarded stories instead of fundamentals. Now, only businesses that generate real cash at the order level get to keep playing. This shift isn’t bad news. It’s how real wealth has always been built.

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