The Free to Grow CFO Podcast Sherilee Maxcy 1/15/26 Sherilee Maxcy 1/15/26 Here Are The Places Your Books Are Broken (And How to Fix It) Read More Sherilee Maxcy 1/8/26 Sherilee Maxcy 1/8/26 Real DTC Stories: Scaling Chubbies to $100m+ Read More Sherilee Maxcy 1/1/26 Sherilee Maxcy 1/1/26 BONUS EPISODE: Ecom Scaling Show: Amazon Pitfalls, Scaling Past $10M on Shopify, and Attribution Challenges (Ep. 9) Read More Sherilee Maxcy 12/26/25 Sherilee Maxcy 12/26/25 BONUS EPISODE: Ecom Scaling Show: Fixed Costs & Hiring Mistakes To Avoid as an E-Commerce Brand(Ep. 8) Read More Sherilee Maxcy 12/18/25 Sherilee Maxcy 12/18/25 Scaling a Bootstrapped Brand - The Hulken Story Read More Sherilee Maxcy 12/11/25 Sherilee Maxcy 12/11/25 A Founder's True Story: Scaling and Selling a DTC Brand Read More Sherilee Maxcy 12/4/25 Sherilee Maxcy 12/4/25 Wealth Building and Tax Strategy for eComm Brand Founders Read More Sherilee Maxcy 11/27/25 Sherilee Maxcy 11/27/25 BONUS EPISODE: Ecom Scaling Show: How To Plan & Budget For Growth In DTC (Ep. 7) Read More Sherilee Maxcy 11/20/25 Sherilee Maxcy 11/20/25 Can An SBA Loan Help Your DTC Brand Scale? Read More Sherilee Maxcy 11/13/25 Sherilee Maxcy 11/13/25 Mini Episode: The Biggest Failure I See in Business Planning - Don't Make This Mistake Read More Sherilee Maxcy 11/6/25 Sherilee Maxcy 11/6/25 How AI Is Changing DTC Forever - Are You Ready? Read More Sherilee Maxcy 10/30/25 Sherilee Maxcy 10/30/25 BONUS EPISODE: Ecom Scaling Show: Marketing Metrics and Their Relationship To Debt (Ep. 6) Read More Sherilee Maxcy 10/23/25 Sherilee Maxcy 10/23/25 What’s Working & What’s Flopping in DTC - 2025 Read More Sherilee Maxcy 10/16/25 Sherilee Maxcy 10/16/25 From Family Farm to 8-Figure DTC Brand Read More Sherilee Maxcy 10/9/25 Sherilee Maxcy 10/9/25 Mini Episode: What an Elite Finance Team Can Do For Your Brand Read More Sherilee Maxcy 10/2/25 Sherilee Maxcy 10/2/25 The True Cost of Fulfillment: How to Protect Margins Amid Rising Carrier Rates Read More Sherilee Maxcy 9/25/25 Sherilee Maxcy 9/25/25 BONUS EPISODE: Ecom Scaling Show: How Much Should You Pay Yourself As An E-Commerce Brand Owner? (Ep. 5) Read More Sherilee Maxcy 9/18/25 Sherilee Maxcy 9/18/25 The Leadership Practices of Elite DTC Brands Read More Sherilee Maxcy 9/11/25 Sherilee Maxcy 9/11/25 Mini Episode: Why 13 Week Cash Planning is a Waste of Time Read More Sherilee Maxcy 9/4/25 Sherilee Maxcy 9/4/25 The Burnout Trap of Success (And How to Escape It) Read More Newer Posts Older Posts
Sherilee Maxcy 1/15/26 Sherilee Maxcy 1/15/26 Here Are The Places Your Books Are Broken (And How to Fix It) Read More
Sherilee Maxcy 1/1/26 Sherilee Maxcy 1/1/26 BONUS EPISODE: Ecom Scaling Show: Amazon Pitfalls, Scaling Past $10M on Shopify, and Attribution Challenges (Ep. 9) Read More
Sherilee Maxcy 12/26/25 Sherilee Maxcy 12/26/25 BONUS EPISODE: Ecom Scaling Show: Fixed Costs & Hiring Mistakes To Avoid as an E-Commerce Brand(Ep. 8) Read More
Sherilee Maxcy 12/18/25 Sherilee Maxcy 12/18/25 Scaling a Bootstrapped Brand - The Hulken Story Read More
Sherilee Maxcy 12/11/25 Sherilee Maxcy 12/11/25 A Founder's True Story: Scaling and Selling a DTC Brand Read More
Sherilee Maxcy 12/4/25 Sherilee Maxcy 12/4/25 Wealth Building and Tax Strategy for eComm Brand Founders Read More
Sherilee Maxcy 11/27/25 Sherilee Maxcy 11/27/25 BONUS EPISODE: Ecom Scaling Show: How To Plan & Budget For Growth In DTC (Ep. 7) Read More
Sherilee Maxcy 11/13/25 Sherilee Maxcy 11/13/25 Mini Episode: The Biggest Failure I See in Business Planning - Don't Make This Mistake Read More
Sherilee Maxcy 11/6/25 Sherilee Maxcy 11/6/25 How AI Is Changing DTC Forever - Are You Ready? Read More
Sherilee Maxcy 10/30/25 Sherilee Maxcy 10/30/25 BONUS EPISODE: Ecom Scaling Show: Marketing Metrics and Their Relationship To Debt (Ep. 6) Read More
Sherilee Maxcy 10/23/25 Sherilee Maxcy 10/23/25 What’s Working & What’s Flopping in DTC - 2025 Read More
Sherilee Maxcy 10/9/25 Sherilee Maxcy 10/9/25 Mini Episode: What an Elite Finance Team Can Do For Your Brand Read More
Sherilee Maxcy 10/2/25 Sherilee Maxcy 10/2/25 The True Cost of Fulfillment: How to Protect Margins Amid Rising Carrier Rates Read More
Sherilee Maxcy 9/25/25 Sherilee Maxcy 9/25/25 BONUS EPISODE: Ecom Scaling Show: How Much Should You Pay Yourself As An E-Commerce Brand Owner? (Ep. 5) Read More
Sherilee Maxcy 9/11/25 Sherilee Maxcy 9/11/25 Mini Episode: Why 13 Week Cash Planning is a Waste of Time Read More
Sherilee Maxcy 9/4/25 Sherilee Maxcy 9/4/25 The Burnout Trap of Success (And How to Escape It) Read More
