The Free to Grow CFO Podcast Sherilee Maxcy 8/28/25 Sherilee Maxcy 8/28/25 BONUS EPISODE: Ecom Scaling Show: Merchandising Your Ad Account For DTC Brands (Ep. 4) Read More Sherilee Maxcy 8/21/25 Sherilee Maxcy 8/21/25 Why Your Ads May Not Be as Profitable As You Think Read More Sherilee Maxcy 8/14/25 Sherilee Maxcy 8/14/25 Mini Episode: A Million Dollar Secret That Only the DTC Scaling Elite Know About Read More Sherilee Maxcy 8/7/25 Sherilee Maxcy 8/7/25 Should Your Brand Be Using an ERP? Read More Sherilee Maxcy 7/31/25 Sherilee Maxcy 7/31/25 How to Find Cash Hidden in Your DTC Brand Read More Sherilee Maxcy 7/24/25 Sherilee Maxcy 7/24/25 BONUS EPISODE: Ecom Scaling Show: Scaling Your DTC Ads Profitably In 2025 (Ep. 3) Read More Sherilee Maxcy 7/17/25 Sherilee Maxcy 7/17/25 From Profit to Property: How DTC Founders Can Build Wealth Through Real Estate Read More Sherilee Maxcy 7/10/25 Sherilee Maxcy 7/10/25 Mini Episode: Why LTV in Shopify and TripleWhale is Wrong Read More Sherilee Maxcy 7/3/25 Sherilee Maxcy 7/3/25 Why Your Bank Won’t Finance DTC Inventory Read More Sherilee Maxcy 6/26/25 Sherilee Maxcy 6/26/25 Mini Episode: A Dead Simple Formula For Building Wealth Without Selling Your Brand Read More Sherilee Maxcy 6/19/25 Sherilee Maxcy 6/19/25 BONUS EPISODE: Ecom Scaling Show: Build Financial Resiliency Into Your E-Commerce Business (Ep. 2) Read More Sherilee Maxcy 6/12/25 Sherilee Maxcy 6/12/25 Mini Episode: Reading Your P&L Hurting Your Brain? Try This! Read More Sherilee Maxcy 6/5/25 Sherilee Maxcy 6/5/25 How to Choose the Right Debt at the Right Time Read More Sherilee Maxcy 5/29/25 Sherilee Maxcy 5/29/25 BONUS EPISODE: Ecom Scaling Show: Why DTC Marketing & Finance Are Better Together Read More Sherilee Maxcy 5/22/25 Sherilee Maxcy 5/22/25 How To Bootstrap a DTC Brand from Zero to Scale Read More Sherilee Maxcy 5/15/25 Sherilee Maxcy 5/15/25 Why an IMS May Not Fix Your Finance-Ops Disconnect Read More Sherilee Maxcy 5/8/25 Sherilee Maxcy 5/8/25 Mini Episode: The Two Most Important Acquisition Metrics for DTC Brands Read More Sherilee Maxcy 4/30/25 Sherilee Maxcy 4/30/25 Messy Margins, Broken Balance Sheets, and the Real Cost of Bad Bookkeeping Read More Sherilee Maxcy 4/24/25 Sherilee Maxcy 4/24/25 Mini Episode: My Profitable Cash Rich Brand Doesn’t Need a CFO Right? Wrong Read More Sherilee Maxcy 4/15/25 Sherilee Maxcy 4/15/25 The Truth About Trump's Tariffs - What You Should Do Now Read More Newer Posts Older Posts
Sherilee Maxcy 8/28/25 Sherilee Maxcy 8/28/25 BONUS EPISODE: Ecom Scaling Show: Merchandising Your Ad Account For DTC Brands (Ep. 4) Read More
Sherilee Maxcy 8/21/25 Sherilee Maxcy 8/21/25 Why Your Ads May Not Be as Profitable As You Think Read More
Sherilee Maxcy 8/14/25 Sherilee Maxcy 8/14/25 Mini Episode: A Million Dollar Secret That Only the DTC Scaling Elite Know About Read More
Sherilee Maxcy 7/24/25 Sherilee Maxcy 7/24/25 BONUS EPISODE: Ecom Scaling Show: Scaling Your DTC Ads Profitably In 2025 (Ep. 3) Read More
Sherilee Maxcy 7/17/25 Sherilee Maxcy 7/17/25 From Profit to Property: How DTC Founders Can Build Wealth Through Real Estate Read More
Sherilee Maxcy 7/10/25 Sherilee Maxcy 7/10/25 Mini Episode: Why LTV in Shopify and TripleWhale is Wrong Read More
Sherilee Maxcy 6/26/25 Sherilee Maxcy 6/26/25 Mini Episode: A Dead Simple Formula For Building Wealth Without Selling Your Brand Read More
Sherilee Maxcy 6/19/25 Sherilee Maxcy 6/19/25 BONUS EPISODE: Ecom Scaling Show: Build Financial Resiliency Into Your E-Commerce Business (Ep. 2) Read More
Sherilee Maxcy 6/12/25 Sherilee Maxcy 6/12/25 Mini Episode: Reading Your P&L Hurting Your Brain? Try This! Read More
Sherilee Maxcy 5/29/25 Sherilee Maxcy 5/29/25 BONUS EPISODE: Ecom Scaling Show: Why DTC Marketing & Finance Are Better Together Read More
Sherilee Maxcy 5/22/25 Sherilee Maxcy 5/22/25 How To Bootstrap a DTC Brand from Zero to Scale Read More
Sherilee Maxcy 5/15/25 Sherilee Maxcy 5/15/25 Why an IMS May Not Fix Your Finance-Ops Disconnect Read More
Sherilee Maxcy 5/8/25 Sherilee Maxcy 5/8/25 Mini Episode: The Two Most Important Acquisition Metrics for DTC Brands Read More
Sherilee Maxcy 4/30/25 Sherilee Maxcy 4/30/25 Messy Margins, Broken Balance Sheets, and the Real Cost of Bad Bookkeeping Read More
Sherilee Maxcy 4/24/25 Sherilee Maxcy 4/24/25 Mini Episode: My Profitable Cash Rich Brand Doesn’t Need a CFO Right? Wrong Read More
Sherilee Maxcy 4/15/25 Sherilee Maxcy 4/15/25 The Truth About Trump's Tariffs - What You Should Do Now Read More
