BONUS EPISODE: Ecom Scaling Show: Scaling Your DTC Ads Profitably In 2025 (Ep. 3)

Jul 24

Episode Summary

Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.

In this episode, Jon Blair and Dylan Byers discuss the intricacies of managing profit margins in e-commerce as brands scale their ad spend. They explore the importance of understanding customer acquisition costs, the balance between new and repeat customer revenue, and the role of forecasting in financial planning. The conversation emphasizes risk management and capital allocation strategies, providing tactical approaches for brands to achieve their growth goals while maintaining profitability. A real-world case study illustrates the practical application of these concepts in a collaborative environment between finance and marketing teams.

Key Takeaways

Forecasting is not about predicting the future but about creating scenarios.
Collaboration between finance and marketing teams enhances decision-making.
Brands need to assess their contribution margins for both new and repeat customers.