BONUS EPISODE: Ecom Scaling Show: Why DTC Marketing & Finance Are Better Together

Written By Sherilee Maxcy

Episode Summary

Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.

Key Takeaways

  • Marketing and finance must collaborate for success.

  • Understanding financial inputs is crucial for growth marketing.

  • Data validation helps reduce risks in decision-making.

Episode Links

Free To Grow CFO: https://freetogrowcfo.com/

Aplo Group: https://www.aplogroup.com/

Jon Blair on Linkedin:   / jonathon-albert-blair  

Dylan Byers on Linkedin:   / dylan-byers-046010149  

Transcript

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00:00 Introduction to the Podcast and Hosts

03:20 The Importance of Marketing and Finance Collaboration

06:12 Understanding Contribution Margin and Financial Metrics

08:51 Aligning Marketing KPIs with Financial Goals

11:26 The Debate on Contribution Margin as a KPI

14:11 Exploring ROAS as a North Star Metric

17:03 Cash Flow Management in DTC Brands

19:43 Strategies for Managing Overstocked Inventory

22:27 Final Thoughts and Future Topics



Sherilee Maxcy
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How To Bootstrap a DTC Brand from Zero to Scale