The Free to Grow CFO Podcast Sherilee Maxcy 10/22/26 Sherilee Maxcy 10/22/26 Your Business Is Profitable. So Why Is There No Cash? Read More Sherilee Maxcy 10/15/26 Sherilee Maxcy 10/15/26 What Is a Good CAC Payback Period for a DTC Brand? Read More Sherilee Maxcy 10/8/26 Sherilee Maxcy 10/8/26 How to Scale a Business Without Building a Huge Team Read More Sherilee Maxcy 10/1/26 Sherilee Maxcy 10/1/26 Why Growing Sales Can Actually Hurt Your Profit Read More Sherilee Maxcy 9/24/26 Sherilee Maxcy 9/24/26 How to Calculate CAC to LTV Across Shopify and Amazon Read More Sherilee Maxcy 9/17/26 Sherilee Maxcy 9/17/26 The Black Friday Cyber Monday Playbook for Profitable DTC Growth Read More Sherilee Maxcy 9/10/26 Sherilee Maxcy 9/10/26 How to Calculate CAC to LTV for a High LTV DTC Brand Read More Sherilee Maxcy 9/3/26 Sherilee Maxcy 9/3/26 How to Bootstrap a DTC Brand From $3,500 to $20 Million Read More Sherilee Maxcy 8/27/26 Sherilee Maxcy 8/27/26 How to Hire A-Players Who Actually Grow Your Business Read More Sherilee Maxcy 8/20/26 Sherilee Maxcy 8/20/26 The Inventory Mistake That Can Kill a Growing DTC Brand Read More Sherilee Maxcy 8/13/26 Sherilee Maxcy 8/13/26 How Much Can You Lose on a New Customer? CAC-to-LTV for Subscription Brands Read More Sherilee Maxcy 8/6/26 Sherilee Maxcy 8/6/26 How to Scale a Subscription Brand 10X Without Running Out of Cash Read More Sherilee Maxcy 7/30/26 Sherilee Maxcy 7/30/26 BONUS EPISODE: Ecom Scaling Show: Why Your Product Launch Strategy Isn’t Working (Ep. 16) Read More Sherilee Maxcy 7/23/26 Sherilee Maxcy 7/23/26 How to Build a Consumer Brand That Actually Lasts Read More Sherilee Maxcy 7/16/26 Sherilee Maxcy 7/16/26 The Biggest LTV Mistake Keeping DTC Brands From Scaling Read More Sherilee Maxcy 7/9/26 Sherilee Maxcy 7/9/26 How to Scale a Subscription DTC Brand Without Killing Cash Flow Read More Sherilee Maxcy 7/2/26 Sherilee Maxcy 7/2/26 Why Scaling Ad Spend Without This Framework Kills DTC Brands Read More Sherilee Maxcy 6/24/26 Sherilee Maxcy 6/24/26 BONUS EPISODE: Ecom Scaling Show: Why Good Ad Creative Won’t Fix A Bad Offer (Ep. 15) Read More Sherilee Maxcy 6/18/26 Sherilee Maxcy 6/18/26 Why Most Amazon Sellers Stay Broke (Even When They're Profitable) Read More Sherilee Maxcy 6/11/26 Sherilee Maxcy 6/11/26 How to Scale a DTC Brand With No Repeat Customers (The New Customer Dominant Growth Marketing Game Playbook) Read More Older Posts
Sherilee Maxcy 10/22/26 Sherilee Maxcy 10/22/26 Your Business Is Profitable. So Why Is There No Cash? Read More
Sherilee Maxcy 10/15/26 Sherilee Maxcy 10/15/26 What Is a Good CAC Payback Period for a DTC Brand? Read More
Sherilee Maxcy 10/8/26 Sherilee Maxcy 10/8/26 How to Scale a Business Without Building a Huge Team Read More
Sherilee Maxcy 10/1/26 Sherilee Maxcy 10/1/26 Why Growing Sales Can Actually Hurt Your Profit Read More
Sherilee Maxcy 9/24/26 Sherilee Maxcy 9/24/26 How to Calculate CAC to LTV Across Shopify and Amazon Read More
Sherilee Maxcy 9/17/26 Sherilee Maxcy 9/17/26 The Black Friday Cyber Monday Playbook for Profitable DTC Growth Read More
Sherilee Maxcy 9/10/26 Sherilee Maxcy 9/10/26 How to Calculate CAC to LTV for a High LTV DTC Brand Read More
Sherilee Maxcy 9/3/26 Sherilee Maxcy 9/3/26 How to Bootstrap a DTC Brand From $3,500 to $20 Million Read More
Sherilee Maxcy 8/27/26 Sherilee Maxcy 8/27/26 How to Hire A-Players Who Actually Grow Your Business Read More
Sherilee Maxcy 8/20/26 Sherilee Maxcy 8/20/26 The Inventory Mistake That Can Kill a Growing DTC Brand Read More
Sherilee Maxcy 8/13/26 Sherilee Maxcy 8/13/26 How Much Can You Lose on a New Customer? CAC-to-LTV for Subscription Brands Read More
Sherilee Maxcy 8/6/26 Sherilee Maxcy 8/6/26 How to Scale a Subscription Brand 10X Without Running Out of Cash Read More
Sherilee Maxcy 7/30/26 Sherilee Maxcy 7/30/26 BONUS EPISODE: Ecom Scaling Show: Why Your Product Launch Strategy Isn’t Working (Ep. 16) Read More
Sherilee Maxcy 7/23/26 Sherilee Maxcy 7/23/26 How to Build a Consumer Brand That Actually Lasts Read More
Sherilee Maxcy 7/16/26 Sherilee Maxcy 7/16/26 The Biggest LTV Mistake Keeping DTC Brands From Scaling Read More
Sherilee Maxcy 7/9/26 Sherilee Maxcy 7/9/26 How to Scale a Subscription DTC Brand Without Killing Cash Flow Read More
Sherilee Maxcy 7/2/26 Sherilee Maxcy 7/2/26 Why Scaling Ad Spend Without This Framework Kills DTC Brands Read More
Sherilee Maxcy 6/24/26 Sherilee Maxcy 6/24/26 BONUS EPISODE: Ecom Scaling Show: Why Good Ad Creative Won’t Fix A Bad Offer (Ep. 15) Read More
Sherilee Maxcy 6/18/26 Sherilee Maxcy 6/18/26 Why Most Amazon Sellers Stay Broke (Even When They're Profitable) Read More
Sherilee Maxcy 6/11/26 Sherilee Maxcy 6/11/26 How to Scale a DTC Brand With No Repeat Customers (The New Customer Dominant Growth Marketing Game Playbook) Read More
