• Free to Grow CFO is built exclusively for scaling DTC brands. With 50+ active DTC clients, former in-house DTC operators on staff, and deep vendor ties across the DTC ecosystem, we unlock instant value that drives growth from day one.

  • In DTC, growth lives and dies by paid media. That’s why our CFOs are experts in ad spend profitability—channel by channel, cohort by cohort. We go beyond surface metrics to help you scale what works, cut what doesn’t, and hold your agency accountable.

  • Other firms may cost less, but they won’t support your growth like we do. With a dedicated team and a strict client cap, we act as your outsourced finance department—focused on scaling your business like true team members, not outside advisors.

  • Tired of expensive consultants who lock you into 6 or 12 month contracts?

    Well good news - so are we!

    Our value speaks for itself, so we never lock you into a long-term contract.

    If we're adding value, then you'll keep working with us. And if not, then you should fire us.

  • Talk to one of our DTC CFOs to learn if we are the right fit for your needs

  • Get a Free CFO Analysis so you can confirm you love the value of our strategic insights and recommendations

  • Choose the service and pricing option that best meets your growth and budget needs.

  • Start scaling your brand alongside healthy profit and cash flow!

Why Our Clients Love Us

  • "Before working with Free to Grow CFO, we couldn’t really plan—we were too focused on whether we had enough cash. Now we’re able to map out the year, balance seasonality, and make smarter decisions across the business. I don’t think we’d be half as successful as we are today without having partners to help us manage the financial side of the business."

    Peter Rizzo, Co-Founder, Nicoblu

  • "As a founder, you don’t always know what questions to ask—but that’s exactly why you need a team like Free to Grow CFO. They help you understand the levers in your business so you can grow profitably instead of guessing your way through it."

    Luis Fonseca, Co-Founder, T1A goes here

  • "From the start, Free to Grow CFO gave me peace of mind. Their audit wasn’t just helpful—it confirmed all the red flags I already sensed but hadn’t been able to tackle on my own. Everything was straightforward, no fluff, and exactly what I needed to feel confident moving forward. It was obvious they understood the challenges I was facing and had a plan to help."

    Anna Brakefield, CEO, Red Land Cotton

  • "If you're an eCommerce business trying to break through the $5M ceiling, you need real financial insight to grow sustainably. Free to Grow CFO brings the strategy, clarity, and people that make that possible. They’ve been a game-changer for us."

    Tim Mitchum, President/CEO of WinPro Pet

  • "The most valuable part of working with Free to Grow CFO has been the efficiency and thoughtfulness of the team. They don’t just answer questions—they offer proactive insights and help us make better, more informed decisions. It’s a real partnership, and any brand looking for hands-on financial guidance would benefit from working with them."

    Misty Peden, Financial Administrator, Dr. Ruscio