Tariffs are rising — and nobody knows how far they'll go. With talk of a 104% increase on Chinese imports, your margins could be under serious threat. In this post, we share a practical 6-step framework to help ecommerce brands prepare for any tariff scenario: from modeling financial impact to negotiating with suppliers and optimizing retention. If uncertainty is the only certainty, flexibility is your biggest advantage.

Too many founders treat their DTC brand like a lottery ticket, hoping for a big exit someday. But what if your brand could start building wealth for you right now? In this post, you’ll learn three powerful steps to turn your business into a cash-generating, asset-building machine—whether or not you ever sell.