FEATURED POSTS
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The Brand Founder’s Guide to Strategic Planning
In this fast-changing business environment your brand needs to be nimble and adaptable. The only way to do that is to revisit your strategic plan multiple times throughout the year, and I’ve found that quarterly is the perfect frequency.
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Podcast: How to Use Your Brand Story to Scale DTC Profitably
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Podcast: Scaling DTC Profits by Optimizing Contribution Margin
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Simple Advice to Avoid Being Trapped By Perfection
Building a business that is truly meaningful and full of achieved dreams is about progress, not perfection. Don't let "the perfect" stop you from starting to proliferate something good.
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Podcast: How Elite DTC Brands Measure Marketing Performance
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Boost Your Scale with the Right Meetings
As your business scales and your team grows, it becomes crucial to establish a well-structured meeting cadence that scales. While more meetings can often be perceived as a burden— it’s important to structure the right meeting cadence, with each meeting having a clearly defined purpose, list of attendees, and agenda.
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Podcast: Mastering the Art of Scaling DTC Ad Spend
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Why getting a basic "MVP" financial model launched in a week is better than waiting months to dial in the perfect model...
The usefulness of a 3-statement financial model isn't determined by the granularity of the model's drivers. Don't waste time guessing what the "perfect" set of model drivers is. Instead, just get started and quickly build something usable.
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Podcast: Leveraging Data Privacy Laws to Increase Profitability: Ian Madigan with Dataships
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