Warning! Why You Can't Trust Shopify and TripleWhale Sales Data

As a DTC founder, you rely on platforms like Shopify and Triple Whale to provide sales and ROAS metrics to guide your decisions.

But what if those numbers were misleading and steering you in the wrong direction?

In this video, Jon Blair, Co-Founder of Free to Grow CFO, unpacks why you can’t trust these metrics straight out of the box. Using a real-life example, Jon highlights how discrepancies in sales data can skew performance metrics—leading to overconfidence, risky decisions, and even missed targets.

You’ll learn why the numbers aren’t as straightforward as they appear and how to implement actionable steps to ensure your KPIs reflect reality.

Plus, Jon shares how Free to Grow CFO helps eCommerce founders set up custom metrics so they can make decisions with confidence—not confusion.

If you’ve ever wondered whether your performance metrics are leading you astray, this video is a must-watch.

Don’t let bad data hold back your growth—watch now and take control of your numbers.