FRACTIONAL CFO & BOOKKEEPING FOR DTC BRANDS
Scale Your DTC Brand Fast and Profitably
Fractional CFO and bookkeeping services designed to scale your brand from $10M to $50M+
Client results
$0M+
Revenue scaled to
0+
DTC brands served
"Partnering with Free to Grow CFO has probably been the best money I've spent in the business. Without the model and the team, I'd still be guessing. Now I can confidently make decisions and allocate capital where it actually drives growth."
— Luis Fonseca, Co-Founder, T1A
Don’t take our word for it! Trusted by hundreds of brands.
THE PROBLEM
Trying to manage fast and profitable DTC growth is stressful.
Without an expert DTC finance team you run the risk of...
- ✕ Scaling ad spend unprofitably
- ✕ Buying too much inventory
- ✕ Hiring too quickly
- ✕ Running out of cash
And that leads to stressful, sleepless nights. We don't want that for you.
Get the expert DTC finance team you need to scale from $10M to $50M+
Fast. Profitable. Cash Rich.
- Expert bookkeeping built for DTC
- Fractional CFO strategy & forecasting
- Real-time financial visibility
- A team that thinks like a founder
Free to Grow CFO has given hundreds of DTC brands a plan for scaling alongside healthy profit and cash flow.
Our plan will work for you too.
Fast, Insightful Reporting.
Proactive Strategic Advice.
From DTC Finance Experts.
Insightful Financials
Accurate and timely financial reporting that is insightful and useful for making quick decisions with confidence
Planning & Forecasting
Forecasting, modeling and budgeting so you can make scaling decisions with confidence
Financial Dashboards
Intuitive visual dashboards of key financial metrics so you can easily spot trends and diagnose issues
Funding
Lead or advise on debt and equity fundraising efforts so you always have the cash you need to scale
Lead or advise on M&A efforts so you can realize top dollar for all your hard work in building a successful brand
M&A
All delivered through our proven, ready-to-implement “Free to Grow Process”.
Why Free to Grow CFO?
What Makes Us Different…
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Free to Grow CFO is built exclusively for scaling DTC brands. With 50+ active DTC clients, former in-house DTC operators on staff, and deep vendor ties across the DTC ecosystem, we unlock instant value that drives growth from day one.
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In DTC, growth lives and dies by paid media. That’s why our CFOs are experts in ad spend profitability—channel by channel, cohort by cohort. We go beyond surface metrics to help you scale what works, cut what doesn’t, and hold your agency accountable.
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Other firms may cost less, but they won’t support your growth like we do. With a dedicated team and a strict client cap, we act as your outsourced finance department—focused on scaling your business like true team members, not outside advisors.
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Tired of expensive consultants who lock you into 6 or 12 month contracts?
Well good news - so are we!
Our value speaks for itself, so we never lock you into a long-term contract.
If we're adding value, then you'll keep working with us. And if not, then you should fire us.
Firms that “serve all industries” don’t understand DTC. We do.
Getting Started with
Free to Grow CFO is Easy!
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Talk to one of our DTC CFOs to learn if we are the right fit for your needs
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Get a Free CFO Analysis so you can confirm you love the value of our strategic insights and recommendations
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Choose the service and pricing option that best meets your growth and budget needs.
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Start scaling your brand alongside healthy profit and cash flow!
Why Our Clients Love Us
Meet the Founders
Free to Grow, a boutique fractional CFO & accounting firm for DTC brands, was founded by Jon Blair and Jeff Lowenstein
