FRACTIONAL CFO & BOOKKEEPING FOR DTC BRANDS
Scale Your DTC Brand Fast and Profitably
Fractional CFO and bookkeeping services designed to scale your brand from $10M to $50M+
Client results
$0M+
Revenue scaled to
0+
DTC brands served
"Partnering with Free to Grow CFO has probably been the best money I've spent in the business. Without the model and the team, I'd still be guessing. Now I can confidently make decisions and allocate capital where it actually drives growth."
— Luis Fonseca, Co-Founder, T1A
Don’t take our word for it! Trusted by hundreds of brands.
THE PROBLEM
Managing fast
and profitable
DTC growth is stressful.
Without an expert DTC finance team you run the risk of...
- ✕ Scaling ad spend unprofitably
- ✕ Buying too much inventory
- ✕ Hiring too quickly
- ✕ Running out of cash
And that leads to stressful, sleepless nights. We don't want that for you.
Get the expert DTC finance team you need to scale from $10M to $50M+
Fast. Profitable. Cash Rich.
- Expert bookkeeping built for DTC
- Fractional CFO strategy & forecasting
- Real-time financial visibility
- A team that thinks like a founder
“When we started aggressively increasing ad spend, I knew I needed more than bookkeeping—I needed experienced financial strategy. Free to Grow CFO helped us make sure we were growing in a healthy, sustainable way.”
“Honestly, working with Free to Grow CFO has probably been one of the best financial decisions we’ve made as a company. The structure, confidence, and clarity they’ve brought to the business has been massive.”
WHAT WE DO
Everything your DTC brand
needs to scale
Ecommerce Accounting
Timely, insightful reporting built for DTC — not generic small business accounting. Always clean, always decision-ready.
Forecasting & Financial Modeling
Model the future so you can make growth decisions with confidence — ad spend, hiring, inventory, and beyond.
Financial Statement Analysis
Understand and improve actual profit and cash flow performance with clear, actionable monthly analysis.
Funding
Navigate debt and equity financing with confidence. We help you find the right capital at the right time to fuel sustainable growth.
Ad Spend Profitability Analysis
Know exactly whether your ad spend is making or losing money — and how hard you can push it. Powered by our proprietary Growth Marketing Game framework.
M&A
Lead or advise on M&A efforts so you can realize top dollar for all your hard work in building a successful brand.
PROPRIETARY FRAMEWORK
The only fractional CFO firm with a proprietary DTC growth marketing framework — built to tell you
exactly how aggressively to scale ad
spend at every stage.
“Once the Free to Grow CFO team helped us get comfortable with our cash flow, everything changed. We went from reacting and worrying about cash to actually planning the business—inventory, ad spend, and growth. Having a team that helps us adapt and plan in real time has been a huge part of our success.”
“Partnering with Free to Grow CFO has probably been the best money I’ve spent in the business. Without the model and the team, I’d still be guessing. Now I can confidently make decisions and allocate capital where it actually drives growth.”
WHY CHOOSE US
Firms that "serve all industries" don't understand DTC. We do.
With 50+ active DTC clients, former in-house DTC operators on staff, and a proprietary growth marketing framework, we unlock value that generic CFO firms simply can't.
Built exclusively for DTC
We serve 50+ active scaling DTC brands — and that's all we do. Our team includes former in-house operators who have worked on your side of the table at growing DTC brands. Every framework, every strategy, and every insight comes from people with firsthand experience overcoming the exact challenges you're facing.
CFOs who speak ad spend
In DTC, growth lives and dies by paid media. Our CFOs are experts in ad spend profitability — channel by channel, cohort by cohort. We go beyond surface metrics to help you scale what's working, cut what isn't, and hold your agency accountable to numbers that actually matter to your bottom line.
High-touch, strategic support
With a dedicated team and a strict client cap, we act as your outsourced finance department — not outside advisors. We're focused on scaling your business like true team members, proactively surfacing insights before you have to ask for them.
Proprietary Growth Marketing Game framework
We're the only fractional CFO firm with a proprietary DTC growth marketing framework — built to tell you exactly how aggressively to scale ad spend based on your brand's LTV and cash flow profile.
✦ Only at Free to Grow CFO“Free to Grow CFO is exactly what any founder needs if they want to face the realities of their business and make smart, strategic decisions. The support I’ve gotten has given me real confidence—and even freedom—to lead with clarity. I finally feel like I’m not doing this alone, and that has made all the difference. I truly love working with this team!”
“The most valuable part of working with Free to Grow CFO has been the efficiency and thoughtfulness of the team. They don’t just answer questions—they offer proactive insights and help us make better, more informed decisions. It’s a real partnership, and any brand looking for hands-on financial guidance would benefit from working with them.”
GETTING STARTED
Start growing
Scale fast and profitably with an expert DTC finance team in your corner
Up and running in 4 simple steps
1
2
3
Book your discovery call
Chat with our team to see if we're the right fit for your brand
Get your free CFO audit
A free financial and marketing health analysis with real insights.
Choose a package
Pick the service and pricing that fits your stage and budget
4
READY TO SCALE?
Get the DTC finance team your brand deserves
Join hundreds of DTC founders scaling fast, profitably, and cash rich.
Meet the Founders
Free to Grow, a boutique fractional CFO & accounting firm for DTC brands, was founded by Jon Blair and Jeff Lowenstein
