The DTC Debt Playbook
Most Ecom Brands Don’t Have a Debt Problem.
They Have a Cash Flow Problem Caused by Debt.
A simple framework for using debt to scale —
without creating cash gaps that slow your business down.
Used by founders scaling from $5M–$50M+
What The DTC Playbook Covers:
• The different types of debt available to DTC brands (and when to use each)
• The biggest mistake founders make with debt
• How your debt strategy should evolve as your brand scales
• How to tell if your current debt is becoming risky