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Stop Leaving Profit Dollars on the Table
Interested in learning a counterintuitive mindset shift that will unlock additional profit dollars for your business? In this article, learn why your brand should start making decisions that maximize contribution margin dollars, not EBITDA margins ratios.
Podcast: Mastering the Art of Scaling DTC Ad Spend
How to Increase Profit with a Lower ROAS
Higher ROAS = more bottom-line profit, right? Not necessarily. Understanding and leveraging the concept of absolute contribution margin dollars will help you make ad spend decisions that maximize bottom-line profit.