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Stop Leaving Profit Dollars on the Table
Ad Spend Jon Blair Ad Spend Jon Blair

Stop Leaving Profit Dollars on the Table

Interested in learning a counterintuitive mindset shift that will unlock additional profit dollars for your business? In this article, learn why your brand should start making decisions that maximize contribution margin dollars, not EBITDA margins ratios.

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The Brand Founder’s Guide to Strategic Planning
Jon Blair Jon Blair

The Brand Founder’s Guide to Strategic Planning

In this fast-changing business environment your brand needs to be nimble and adaptable. The only way to do that is to revisit your strategic plan multiple times throughout the year, and I’ve found that quarterly is the perfect frequency.

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