FEATURED POSTS


How to Get Quick Insights From a New Financial Model
Sherilee Maxcy Sherilee Maxcy

How to Get Quick Insights From a New Financial Model

When it comes to building a financial model for your brand…quickly building something usable is better than having nothing. Don't waste time guessing what the "perfect" set of model drivers is. Instead, just get started and hold fast to this: continuous improvement and iteration is the name of the game.

Read More
3 Tips for Increasing Cash As You Scale
Sherilee Maxcy Sherilee Maxcy

3 Tips for Increasing Cash As You Scale

As a brand grows, its inventory position also grows, increasing the likelihood of holding idle or slow-moving SKUs. To avoid this common risk, it is essential to learn how to manage inventory.

Read More
How to Leverage Forecasts and Projections for Scaling
Sherilee Maxcy Sherilee Maxcy

How to Leverage Forecasts and Projections for Scaling

Forecasts and projections are two terms that are often used interchangeably. But in reality, they have distinct meanings and applications. Understanding the difference can make the difference between successful scaling and a scaling disaster.

Read More
How to Prepare Your Brand to Sell
Sherilee Maxcy Sherilee Maxcy

How to Prepare Your Brand to Sell

The worst time to start preparing for an exit is when you’ve decided to start the selling process. If a potential exit is in your strategic plan, then you should start running your business today with this end in mind.

Read More
How to Hire for Scale
Sherilee Maxcy Sherilee Maxcy

How to Hire for Scale

Looking at staffing as simply a cost center is one-dimensional and short-sighted. Instead, look at connecting your staffing plan to driving forward your scaling strategy.

Read More
Cash Flow 101
Sherilee Maxcy Sherilee Maxcy

Cash Flow 101

Cash is king for a growing DTC brand. Learn how to measure and optimize your cash flow so that it doesn’t constrain your business as you scale up.

Read More
Three Ways Resting from Work Drives Progress Towards My Goals
Sherilee Maxcy Sherilee Maxcy

Three Ways Resting from Work Drives Progress Towards My Goals

Period rest from work is essential to successfully achieving your goals without burning out. Here are 3 ways. Although it sounds counterintuitive, resting from my work actually drives progress toward achieving my goals. Here are 3 ways this happens for me:

Read More